Thursday, October 16, 2008

DIESEL INTRODUCES DIESEL BLACK GOLD






Naming itself after the first form of alternative energy, Diesel is about to inject some fresh fuel into the fashion machine showcasing its new contemporary collection. Incorporating Diesel’s DNA into ready to wear, the newly conceived Men’s and Women’s Fall/Winter 2008 collection plays with a subtle form of subversion which, like black gold
itself, lies just below the surface, waiting to be discovered.

The collection plays with the unexpected: layered elongated silhouettes, softly structured lines, contrasting formal and draped pieces

GEOMETRIC GOES SOFT
Angular shapes have their corners smoothed and volume added, creating a new tailoring. A concept used for silhouette as well as for print, mixing the surreal with the graphic

A NEW DIMENSION
An unpredicted twist allows natural and high-tech materials to move sensuously against one another: using texture and layering, creating transparency and lightness

SURPRISE ELEMENTS
Hardware is hidden beneath soft fabrics or bound in leather; see-through pieces give an abstract glimpse of an item under which prints lurk discreetly

TRANSFORM THE OBVIOUS
Knitwear braves the darkness in the form of sexy cropped sweaters that can be slipped over an evening dress or tailored trousers. Using Diesel’s culture and expertise in treating denim also classic fabrics such as wool, silk and viscose evolve into surprising new forms

BE NOTICED WITHOUT BEING GLARING
Colour palettes are restrained, ranging from neutral tones to edgy splashes of colour

Source:Press Release DIESEL